Bashir Salami is a dynamic and results-driven Brand Marketing, Media Communications, and Digital Transformation executive with over 18 years of progressive leadership experience spanning Brand Strategy, Corporate Communications, Digital & Youth Banking, Corporate Strategy, and Project Management.
Currently serving as the Chief Marketing Officer at The Premiere, Bashir leads a team of communications and marketing professionals, driving strategic initiatives across media production, public relations, digital marketing, brand management, strategic advertising, reputational management, and experiential marketing.
He has held senior leadership roles in major financial institutions, including Head of Brand Marketing & Communications across multiple banks, where he successfully executed high-impact initiatives in brand repositioning, digital transformation, corporate social responsibility, sponsorships, and events management.
Bashir’s track record includes developing organizational structures, implementing integrated marketing strategies, strengthening stakeholder engagement, and executing large-scale brand campaigns. He has also championed digital innovations that enhanced corporate visibility, forged impactful brand ambassador partnerships, and delivered measurable business growth.
Recognized for his visionary leadership, strategic acumen, and innovative approach, Bashir continues to deliver exceptional value across diverse organizational mandates.
Previous Roles
- Head, Brand Marketing & Communications, Lotus Bank
- Head, Digital, Events & Sponsorships, Unity Bank
- Head, Digital Transformation & Youth Banking, Unity Bank
- Head, Strategic Brand Management, Skye Bank
- Branch Network Analyst, Corporate Planning & Strategy, Skye Bank
- Project Manager, Lekki Horizon
Education, Professional Qualifications and Membership
- Columbia Business School – Digital Strategies for Business
- University of Cambridge – Business Analytics: Decision Making Using Data
- Houdegbe North American University – B.A. International Relations
- Member, Nigeria Institute of Public Relations (NIPR)
- Founder, The Mascot Association
- Volunteer, National Housing Census, Nigeria
- Volunteer, COJA All Africa Games, Nigeria
